For the first time, New York State is asking the public to submit proposed new versions of the iconic “I ♥ NY” logo, as part of Governor Andrew Cuomo’s new tourism initiative.
The logo — originally created by designer Milton Glaser on a commission from the state — helped create one of the nation’s best-known destination brands, and has helped boost New York’s tourism revenue. Its influence and brilliant simplicity has also led numerous companies, vendors, cities, and countries wanting a piece of “I love _____.”
Which means Empire State Development (ESD), owner of the logo’s trademark and overseer of tourism in the state, has received a steady cash flow from its worldwide licensing office controlling and accounting for merchandise using Glaser’s creation, while penalizing others who are replicating the logo without a license.
This brings the New York World to ask: What is “I ♥ NY” worth to New York?
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What we found
Empire State Development says it will need more time to get us figures on how much it brings in via licensing fees, as well as legal settlements with companies that have violated the trademark. We’ll update this post once we get the numbers from them. Continue reading
