There is nothing too exciting about buying athletic clothes, that is unless you visit the flagship store of Nike in New York City.

Aptly named NikeTown, the building is five-stories high and offers special services that you will not find any where else. There is even feature in which you can get private one-on-one shopping appointments with Nike Experts just for purchasing a gift card. The NikeTown in midtown Manhattan is unlike any sports shop that you will ever visit. The design and layout is so unique it is often booked up by corporate events.

We particularly like the NikeID service on the top floor in which you can design your own trainers for no extra charge. With this you can go as crazy or a simple as you like and even have your name put in them.


For anyone that likes trainers or sportswear then this is like a mini paradise for them. All the best items that Nike makes are here all in one place, looking perfect. Whilst the top of the range trainers are not cheap, there are many items which are reasonably priced compared to outside of the US.

Some Reviews

Great experience, outstanding service from professionals at Nike. Highly recommended!

Great service and very attentive staff. I was in and out of the store in less than 15 minutes!

Due to the central location of the store, the place can get a little crowded at times. To avoid this then mid week is a better time to attend. Even if you have no intention of purchasing anything, this is definitely a shop worth entering.

If you are looking for a retail experience like probably no other then visit Nike Town. Whilst there are hundreds of the best products and athletic apparel on show, there are also many other features which will keep you intrigued and fascinated by the Nike brand.

NikeTown Shopping Experience

On the first floor there is a 180 degree LED TV screen connected to a running machine which allows the shopper to choose the environment they want to run in. This is especially set up so that people can test shoes out. Amazing. Not many other stores allow you to run around and test their products.


There is a basketball court where people can test the latest Nike Air Jordan’s out before purchase. For the soccer fans out there, NikeTown Manhattan has an artificial grass pitch for practicing and testing out soccer cleats, boots.

All this full immersion experience makes the Niketown store in New York City one of the best and most innovative.

NikeTown Address

6 E. 57th St.
Manhattan, NY 10022
Midtown East


The store is close to all the major attractions in New York City and should be visited at least once on your travels. If you live in New York then you will know too well how popular this place is.  For the future of shopping then Nike is leading the way with their stores, if only all shopping was like this! We are certain that more brands will follow suit when they realize that creating something different is what makes you stand out.

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The New York World

The New York World is the lifestyle magazine about anything and everything related to NYC. Follow us on Instagram @thenewyorkworld

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