If you own a website that sells goods or services, it’s important to make sure that the personal information people enter on your site is kept private. The best way to do this is by using SSL. When visitors reach your site and decide to purchase goods, you’ll probably require them to enter their name, address and credit card information. You definitely don’t want that type of data out in the open. Fortunately, an SSL certificate can be used to protect and encrypt private information on websites that use SSL.

Encrypting Sensitive Data

SSL creates secured websites, for example, southcarolina-titleloan.com. When it is implemented, only the recipient of the data will be able to understand the information that’s sent. Without encryption, any computer in between the original sender and recipient can see data such as passwords, usernames, credit card numbers and any other type of private information. Hackers are unable to steal any data when an SSL certificate is used.

Obtaining SSL Certificates

Specific companies are in charge of issuing SSL certificates. These trusted providers will only issue this type of certificate to your business after your information has been verified. Several checks are performed to ensure that your business is set up to provide an actual service and not trying to steal private information. Companies who create web browsers must also verify SSL providers and make sure that they are providing the correct information as they play a role in informing users when a company is in compliance.

Providing Trust

Users can tell if a website has SSL security by looking for visual cues on their browser. The URL address bar will turn green or a lock icon will appear. At that point, they know that the website provides a secure connection. They can trust that their personal information won’t be spread all over the internet. It’s also important to provide a trust seal on your website so that users can see that you are serious about privacy and security.

PCI Compliance Requirements

If your business receives credit card information for purchases, you must follow standards dictated by the Payment Card Industry (PCI) or your business will be in violation of PCI compliance. The standards were created to act as a set of minimum requirements for security. Whether you are a small business that only handles and processes a small amount of data or a large company that has thousands of transactions, your business must be PCI compliant. However, SSL certificates are not only important for business websites that sell goods, having an SSL certificate the site also helps boost SEO ranking in brand image.

Strengthen Your SEO Ranking

Besides being a sign of trust to users who visit your site, Google also takes notice and ranks sites higher when SSL certificates are used. Google understands the importance of trust and recognizes that an SSL certificate is recognized as a provider of trust.

Google is the producer of the Google Chrome browser, which is popular among many people who browse and shop on the internet. Google now warns individuals when sites are not using an SSL certificate. It lists the site as being “not secure” and supplies information to an end user that warns about using this type of site. For this reason, it’s valuable to obtain an SSL certificate for your website — even if you don’t sell goods or services. By using an SSL certificate, it keeps data secure, strengthens the image of your brand and increases SEO ranking.

As you can see, it’s imperative that you use an SSL certificate on your website if it’s business related. Yet, you may want to use it on your nonbusiness related site as well to strengthen data communication.

About The Author

The New York World

The New York World is the lifestyle magazine about anything and everything related to NYC. Follow us on Instagram @thenewyorkworld

Related Posts